Beehiiv vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Beehiiv
FreemiumThe newsletter platform built by newsletter publishers to maximize audience growth and monetization.
Core Features
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Feature Breakdown: Beehiiv vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Beehiiv | Mailchimp |
|---|---|---|
| Ad Network | ✓ Included | — |
| Boost Referral System | ✓ Included | — |
| Custom Domain | ✓ Included | — |
| 3D Analytics | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Beehiiv if:
You need Ad Network and Boost Referral System, and prefer a freemium model starting at $49/month. With a 4.8 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.
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Which is better: Beehiiv or Mailchimp?
Beehiiv is rated 4.8/5.0 (starts at $49/mo), while Mailchimp is rated 4.4/5.0 (starts at $13/mo). Choose Beehiiv for Ad Network and Boost Referral System, or Mailchimp for Visual Email Builder and Customer Journeys.
Is Beehiiv cheaper than Mailchimp?
No, Mailchimp is more affordable starting at $13/month compared to Beehiiv ($49/month).
Do Beehiiv or Mailchimp offer free plans?
Beehiiv offers a freemium plan, whereas Mailchimp operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.