Klaviyo vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Klaviyo
FreemiumIntelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.
Core Features
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Feature Breakdown: Klaviyo vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Klaviyo | Mailchimp |
|---|---|---|
| Predictive Analytics | ✓ Included | — |
| E-commerce Flows | ✓ Included | — |
| SMS Marketing | ✓ Included | — |
| Custom Segments | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Klaviyo if:
You need Predictive Analytics and E-commerce Flows, and prefer a freemium model starting at $20/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.
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Which is better: Klaviyo or Mailchimp?
Klaviyo is rated 4.6/5.0 (starts at $20/mo), while Mailchimp is rated 4.4/5.0 (starts at $13/mo). Choose Klaviyo for Predictive Analytics and E-commerce Flows, or Mailchimp for Visual Email Builder and Customer Journeys.
Is Klaviyo cheaper than Mailchimp?
No, Mailchimp is more affordable starting at $13/month compared to Klaviyo ($20/month).
Do Klaviyo or Mailchimp offer free plans?
Klaviyo offers a freemium plan, whereas Mailchimp operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.