ActiveCampaign vs Klaviyo
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
ActiveCampaign
PaidCategory-defining customer experience automation platform combining email marketing and CRM.
Core Features
Klaviyo
FreemiumIntelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.
Core Features
Feature Breakdown: ActiveCampaign vs Klaviyo
See which capabilities are supported out of the box by each platform.
| Feature / Capability | ActiveCampaign | Klaviyo |
|---|---|---|
| Advanced Automations | ✓ Included | — |
| Conditional Content | ✓ Included | — |
| Predictive Sending | ✓ Included | — |
| Lead Scoring | ✓ Included | — |
| Predictive Analytics | — | ✓ Included |
| E-commerce Flows | — | ✓ Included |
| SMS Marketing | — | ✓ Included |
| Custom Segments | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose ActiveCampaign if:
You need Advanced Automations and Conditional Content, and prefer a paid model starting at $15/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Klaviyo if:
You prioritize Predictive Analytics and E-commerce Flows, and want a solution rated at 4.6/5.0. Its starting tier at $20/month makes it a top competitor for scaling workflows.
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Which is better: ActiveCampaign or Klaviyo?
ActiveCampaign is rated 4.6/5.0 (starts at $15/mo), while Klaviyo is rated 4.6/5.0 (starts at $20/mo). Choose ActiveCampaign for Advanced Automations and Conditional Content, or Klaviyo for Predictive Analytics and E-commerce Flows.
Is ActiveCampaign cheaper than Klaviyo?
Yes, ActiveCampaign starts at $15/month, which is lower than Klaviyo ($20/month).
Do ActiveCampaign or Klaviyo offer free plans?
ActiveCampaign offers a paid plan, whereas Klaviyo operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.