Kit (ConvertKit) vs ActiveCampaign
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Kit (ConvertKit)
FreemiumThe creator marketing platform for newsletter authors, podcasters, and digital product sellers.
Core Features
ActiveCampaign
PaidCategory-defining customer experience automation platform combining email marketing and CRM.
Core Features
Feature Breakdown: Kit (ConvertKit) vs ActiveCampaign
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Kit (ConvertKit) | ActiveCampaign |
|---|---|---|
| Creator Network | ✓ Included | — |
| Visual Automations | ✓ Included | — |
| Landing Pages | ✓ Included | — |
| Digital Commerce | ✓ Included | — |
| Advanced Automations | — | ✓ Included |
| Conditional Content | — | ✓ Included |
| Predictive Sending | — | ✓ Included |
| Lead Scoring | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Kit (ConvertKit) if:
You need Creator Network and Visual Automations, and prefer a freemium model starting at $9/month. With a 4.7 rating, it is ideal for teams focused on speed and simplicity.
Choose ActiveCampaign if:
You prioritize Advanced Automations and Conditional Content, and want a solution rated at 4.6/5.0. Its starting tier at $15/month makes it a top competitor for scaling workflows.
More Comparisons in email marketing
Explore other alternative head-to-head guides
$9/mo vs $49/mo • Features & ratings.
Read comparison →$9/mo vs $20/mo • Features & ratings.
Read comparison →$9/mo vs $0/mo • Features & ratings.
Read comparison →$9/mo vs $15/mo • Features & ratings.
Read comparison →Frequently Asked Questions
Which is better: Kit (ConvertKit) or ActiveCampaign?
Kit (ConvertKit) is rated 4.7/5.0 (starts at $9/mo), while ActiveCampaign is rated 4.6/5.0 (starts at $15/mo). Choose Kit (ConvertKit) for Creator Network and Visual Automations, or ActiveCampaign for Advanced Automations and Conditional Content.
Is Kit (ConvertKit) cheaper than ActiveCampaign?
Yes, Kit (ConvertKit) starts at $9/month, which is lower than ActiveCampaign ($15/month).
Do Kit (ConvertKit) or ActiveCampaign offer free plans?
Kit (ConvertKit) offers a freemium plan, whereas ActiveCampaign operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.