Kit (ConvertKit) vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Kit (ConvertKit)
FreemiumThe creator marketing platform for newsletter authors, podcasters, and digital product sellers.
Core Features
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Feature Breakdown: Kit (ConvertKit) vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Creator Network | ✓ Included | — |
| Visual Automations | ✓ Included | — |
| Landing Pages | ✓ Included | — |
| Digital Commerce | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Kit (ConvertKit) if:
You need Creator Network and Visual Automations, and prefer a freemium model starting at $9/month. With a 4.7 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.
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Read comparison →Frequently Asked Questions
Which is better: Kit (ConvertKit) or Mailchimp?
Kit (ConvertKit) is rated 4.7/5.0 (starts at $9/mo), while Mailchimp is rated 4.4/5.0 (starts at $13/mo). Choose Kit (ConvertKit) for Creator Network and Visual Automations, or Mailchimp for Visual Email Builder and Customer Journeys.
Is Kit (ConvertKit) cheaper than Mailchimp?
Yes, Kit (ConvertKit) starts at $9/month, which is lower than Mailchimp ($13/month).
Do Kit (ConvertKit) or Mailchimp offer free plans?
Kit (ConvertKit) offers a freemium plan, whereas Mailchimp operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.