Substack vs Kit (ConvertKit)
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Substack
FreemiumSubscription network for independent writers and creators to publish newsletters and podcasts directly.
Core Features
Kit (ConvertKit)
FreemiumThe creator marketing platform for newsletter authors, podcasters, and digital product sellers.
Core Features
Feature Breakdown: Substack vs Kit (ConvertKit)
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Substack | Kit (ConvertKit) |
|---|---|---|
| Free to Send | ✓ Included | — |
| Paid Subscriptions | ✓ Included | — |
| Community Notes | ✓ Included | — |
| Podcast Hosting | ✓ Included | — |
| Creator Network | — | ✓ Included |
| Visual Automations | — | ✓ Included |
| Landing Pages | — | ✓ Included |
| Digital Commerce | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Substack if:
You need Free to Send and Paid Subscriptions, and prefer a freemium model starting at $0/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Kit (ConvertKit) if:
You prioritize Creator Network and Visual Automations, and want a solution rated at 4.7/5.0. Its starting tier at $9/month makes it a top competitor for scaling workflows.
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Read comparison →Frequently Asked Questions
Which is better: Substack or Kit (ConvertKit)?
Substack is rated 4.6/5.0 (starts at $0/mo), while Kit (ConvertKit) is rated 4.7/5.0 (starts at $9/mo). Choose Substack for Free to Send and Paid Subscriptions, or Kit (ConvertKit) for Creator Network and Visual Automations.
Is Substack cheaper than Kit (ConvertKit)?
Yes, Substack starts at $0/month, which is lower than Kit (ConvertKit) ($9/month).
Do Substack or Kit (ConvertKit) offer free plans?
Substack offers a freemium plan, whereas Kit (ConvertKit) operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.