Substack vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Substack
FreemiumSubscription network for independent writers and creators to publish newsletters and podcasts directly.
Core Features
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Feature Breakdown: Substack vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Substack | Mailchimp |
|---|---|---|
| Free to Send | ✓ Included | — |
| Paid Subscriptions | ✓ Included | — |
| Community Notes | ✓ Included | — |
| Podcast Hosting | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Substack if:
You need Free to Send and Paid Subscriptions, and prefer a freemium model starting at $0/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.
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Which is better: Substack or Mailchimp?
Substack is rated 4.6/5.0 (starts at $0/mo), while Mailchimp is rated 4.4/5.0 (starts at $13/mo). Choose Substack for Free to Send and Paid Subscriptions, or Mailchimp for Visual Email Builder and Customer Journeys.
Is Substack cheaper than Mailchimp?
Yes, Substack starts at $0/month, which is lower than Mailchimp ($13/month).
Do Substack or Mailchimp offer free plans?
Substack offers a freemium plan, whereas Mailchimp operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.