Mailchimp vs Beehiiv
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Beehiiv
FreemiumThe newsletter platform built by newsletter publishers to maximize audience growth and monetization.
Core Features
Feature Breakdown: Mailchimp vs Beehiiv
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Mailchimp | Beehiiv |
|---|---|---|
| Visual Email Builder | ✓ Included | — |
| Customer Journeys | ✓ Included | — |
| A/B Testing | ✓ Included | — |
| Audience Segmentation | ✓ Included | — |
| Ad Network | — | ✓ Included |
| Boost Referral System | — | ✓ Included |
| Custom Domain | — | ✓ Included |
| 3D Analytics | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Mailchimp if:
You need Visual Email Builder and Customer Journeys, and prefer a freemium model starting at $13/month. With a 4.4 rating, it is ideal for teams focused on speed and simplicity.
Choose Beehiiv if:
You prioritize Ad Network and Boost Referral System, and want a solution rated at 4.8/5.0. Its starting tier at $49/month makes it a top competitor for scaling workflows.
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Which is better: Mailchimp or Beehiiv?
Mailchimp is rated 4.4/5.0 (starts at $13/mo), while Beehiiv is rated 4.8/5.0 (starts at $49/mo). Choose Mailchimp for Visual Email Builder and Customer Journeys, or Beehiiv for Ad Network and Boost Referral System.
Is Mailchimp cheaper than Beehiiv?
Yes, Mailchimp starts at $13/month, which is lower than Beehiiv ($49/month).
Do Mailchimp or Beehiiv offer free plans?
Mailchimp offers a freemium plan, whereas Beehiiv operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.