Mailchimp vs Klaviyo
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Klaviyo
FreemiumIntelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.
Core Features
Feature Breakdown: Mailchimp vs Klaviyo
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Mailchimp | Klaviyo |
|---|---|---|
| Visual Email Builder | ✓ Included | — |
| Customer Journeys | ✓ Included | — |
| A/B Testing | ✓ Included | — |
| Audience Segmentation | ✓ Included | — |
| Predictive Analytics | — | ✓ Included |
| E-commerce Flows | — | ✓ Included |
| SMS Marketing | — | ✓ Included |
| Custom Segments | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose Mailchimp if:
You need Visual Email Builder and Customer Journeys, and prefer a freemium model starting at $13/month. With a 4.4 rating, it is ideal for teams focused on speed and simplicity.
Choose Klaviyo if:
You prioritize Predictive Analytics and E-commerce Flows, and want a solution rated at 4.6/5.0. Its starting tier at $20/month makes it a top competitor for scaling workflows.
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Which is better: Mailchimp or Klaviyo?
Mailchimp is rated 4.4/5.0 (starts at $13/mo), while Klaviyo is rated 4.6/5.0 (starts at $20/mo). Choose Mailchimp for Visual Email Builder and Customer Journeys, or Klaviyo for Predictive Analytics and E-commerce Flows.
Is Mailchimp cheaper than Klaviyo?
Yes, Mailchimp starts at $13/month, which is lower than Klaviyo ($20/month).
Do Mailchimp or Klaviyo offer free plans?
Mailchimp offers a freemium plan, whereas Klaviyo operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.