ActiveCampaign CRM vs HubSpot CRM
Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.
ActiveCampaign CRM
PaidAutomated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.
Core Features
HubSpot CRM
FreemiumInbound marketing, sales pipeline management, customer service, and full CRM platform.
Core Features
Feature Breakdown: ActiveCampaign CRM vs HubSpot CRM
See which capabilities are supported out of the box by each platform.
| Feature / Capability | ActiveCampaign CRM | HubSpot CRM |
|---|---|---|
| Automated Deal Updates | ✓ Included | — |
| Lead Scoring | ✓ Included | — |
| Win Probability AI | ✓ Included | — |
| Contact Histories | ✓ Included | — |
| Contact Management | — | ✓ Included |
| Email Tracking | — | ✓ Included |
| Meeting Scheduler | — | ✓ Included |
| Pipeline Analytics | — | ✓ Included |
Editorial Verdict
Which One Should You Pick?
Choose ActiveCampaign CRM if:
You need Automated Deal Updates and Lead Scoring, and prefer a paid model starting at $19/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose HubSpot CRM if:
You prioritize Contact Management and Email Tracking, and want a solution rated at 4.6/5.0. Its starting tier at $20/month makes it a top competitor for scaling workflows.
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Which is better: ActiveCampaign CRM or HubSpot CRM?
ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo), while HubSpot CRM is rated 4.6/5.0 (starts at $20/mo). Choose ActiveCampaign CRM for Automated Deal Updates and Lead Scoring, or HubSpot CRM for Contact Management and Email Tracking.
Is ActiveCampaign CRM cheaper than HubSpot CRM?
Yes, ActiveCampaign CRM starts at $19/month, which is lower than HubSpot CRM ($20/month).
Do ActiveCampaign CRM or HubSpot CRM offer free plans?
ActiveCampaign CRM offers a paid plan, whereas HubSpot CRM operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.