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Head-to-Head Comparison

ActiveCampaign CRM vs Pipedrive

Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.

ActiveCampaign CRM

Paid

Automated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.

Starting Price$19/mo
Rating4.5 / 5.0

Core Features

Automated Deal UpdatesLead ScoringWin Probability AIContact Histories

Pipedrive

Paid

Sales-focused customer relationship management tool that visualizes your sales pipeline.

Starting Price$14/mo
Rating4.5 / 5.0

Core Features

Visual PipelinesSales AI AssistantRevenue ForecastingWorkflow Automation

Feature Breakdown: ActiveCampaign CRM vs Pipedrive

See which capabilities are supported out of the box by each platform.

Feature / CapabilityActiveCampaign CRMPipedrive
Automated Deal Updates✓ Included
Lead Scoring✓ Included
Win Probability AI✓ Included
Contact Histories✓ Included
Visual Pipelines✓ Included
Sales AI Assistant✓ Included
Revenue Forecasting✓ Included
Workflow Automation✓ Included

Editorial Verdict

Which One Should You Pick?

Choose ActiveCampaign CRM if:

You need Automated Deal Updates and Lead Scoring, and prefer a paid model starting at $19/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.

Choose Pipedrive if:

You prioritize Visual Pipelines and Sales AI Assistant, and want a solution rated at 4.5/5.0. Its starting tier at $14/month makes it a top competitor for scaling workflows.

Frequently Asked Questions

Which is better: ActiveCampaign CRM or Pipedrive?

ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo), while Pipedrive is rated 4.5/5.0 (starts at $14/mo). Choose ActiveCampaign CRM for Automated Deal Updates and Lead Scoring, or Pipedrive for Visual Pipelines and Sales AI Assistant.

Is ActiveCampaign CRM cheaper than Pipedrive?

No, Pipedrive is more affordable starting at $14/month compared to ActiveCampaign CRM ($19/month).

Do ActiveCampaign CRM or Pipedrive offer free plans?

ActiveCampaign CRM offers a paid plan, whereas Pipedrive operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.